Watch Full Video. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
READ book Socialized!: How the Most Successful Businesses Harness the Power of Social (Social
He also provides a never before revealed playbook that businesses can use today to start increasing revenue immediately and for the long term. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies.
Mark is also a contributing writer to Forbes. But it is also an imperative tp focus on creating mutual value as a social business.
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And for me that - and not technology -is the ultimate competitive advantage. Harnessing social provides a powerful competitive advantage and Mark provides a playbook for how. The playbook section alone is worth the price, and then some. Mark Fidelman has added an important piece to the corporate social transformation puzzle. Fidelman demonstrates why a social business is replacing that leadership model and how new technologies enable a much more adaptable leadership instead.
This book is a must-read for anyone on my team! Nov 12, Christine Crandell rated it it was amazing. In the sea of books about social business and social media, this book stands out for two reasons. Each of the ten chapters includes case stories, first-hand experiences, lists, and actionable steps to becoming a In the sea of books about social business and social media, this book stands out for two reasons. Each of the ten chapters includes case stories, first-hand experiences, lists, and actionable steps to becoming a social business.
The all-important but often overlooked topic of culture is discussed throughout the entire book along with tips on how to hire, manage and motivate social employees. Along with what happens when traditional management styles and philosophies creep back into social companies and the subsequent damage to customer loyalty, revenue and employee morale.
Sep 20, Paul Seneca rated it it was amazing. I was one of the few that karma smiled upon, getting an advance copy of this book and was really blown away. I am the manager for a small internet based business and basically "run the show" on everything. One thing we're always trying to do is increase our social media advertising. This proves more dificult than most think, at least doing it effectively.
Thanks to this book though, you can not only increase your social media effectivenesss, but find the right team or person to do so on a consis I was one of the few that karma smiled upon, getting an advance copy of this book and was really blown away. Thanks to this book though, you can not only increase your social media effectivenesss, but find the right team or person to do so on a consistent basis. This is a must for any small or large business!
Nov 11, Lori Ruff rated it it was amazing Shelves: social-biz-books.
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Mark's book quickly caught my attention and held it. I'm grateful that I travel frequently so I can enjoy uninterrupted reading time. This is a keeper!
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Sep 24, Timely Reviews rated it it was amazing. I was excited to receive a review copy of Socialized! I'm a social media nerd, and it was refreshing to read a book which actually shares the experiences of companies capable of building the future of social media and fan engagement. Plenty of lessons there for small business! Sep 27, Bryan Ferguson rated it it was amazing. His playbook chapter outlines his secret sauce and is easily worth x your investment in his book.
Sep 17, Stephan Pire rated it really liked it Shelves: published. Great way to understand how Social Media is running through case studies.
I'm not much into theoretical Social Media bible, at least this book gives food for thoughts and let the reader work out his own judgement. Dec 03, Cindy Mccombe rated it it was amazing. It was a wake-up call for me as a marketing professional.
I have used social media to varying degrees throughout the last decade. However, I always did this as an addition step — almost an afterthought. I have tried to find quick ways to increase my knowledge of social businesses.
I have sat through so many presentations that have accurately cited social media growth and adoption, yet I always leave feeling hungry for more knowledge. Many of the presentations cover how to use various software tools, but not how to meaningfully use them. I also learned many concrete plays to run that I had never considered. Mark skillfully painted out the business landscape of today and then showed how create a transformation plan. Now that I have read it and understand the concepts, I feel like I am armed with the right tools to figure out why some campaigns are successful, while others are not.
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Description this book Socialized! While organizations have been fixated on how to use the latest social tool, they ve lost sight of how to create a t Full descriptionOnline PDF Download Socialized! If you want to download this book, click link in the last page 5. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.